Cyqiq branding

Brand Identity
‍2020

Brand Identity redesign for cyqiq, an Australian consultancy and system integrator with deep expertise across IoT, Smart Cities, and Data Analytics.
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Involvement: As a sole designer I was responsible for all themain aspects of the project including the strategy, art direction,communication with the client and final design.

Research

After doing an analysis and diagnostic it was determined that:
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The identity of the company did not represent the organisation’s values

The absence of a properly developed and consistent system was evident.

It was necessary to create a solid information architecture of the products and services that the company had to offer

cyqiq's previous brand

Interviews and questionnaires were conducted. Here are some of the findings:
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Some visual elements highly attached to the brand were worth preserving due to its association with the brand

A discovery of who are the competitors, and how they show their products and services

A cleared view all of the platforms and channels in which the brand inhabits

Two main challenges were addressed:

1. Develop a renovated brand that keeps and expresses the values of the company, and its vision.

2. Develop a scalable, consistent and flexible brand that could be easily used by different teams in different platforms and constrained spaces.

Sketch

New Identifier

The first step was to create a new identifier (logo) that could be a good starting point to tackle the challenges.
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Monogram
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In order for the system to be flexible and adaptive enough a cyqiq monogram based on an integration and volume was also developed.
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Icon-system
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Following the concept of strong-geometric-shapes a icon-system was created.

Design

The final design was a strong consistent system ready to tackle the challenges addressed.

Medical Encyclopedia

Typography
2020

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