Find me at nicolascordon.design@gmail.com or visit my LinkedIn profile.
Find me at nicolascordon.design @gmail.com or visit my LinkedIn profile.
Hi there! Thanks for visiting my portfolio. I’m a passionate designer with a love for exploring how design shapes our daily lives and experiences. I combine technical expertise with a strong design sense to create digital products that are both beautiful and functional. Collaboration is at the heart of my process—I enjoy working closely with cross-functional teams to bring ideas to life. Fluent in Spanish, a music lover, and always curious about the latest design trends, I’m excited to continue pushing creative boundaries.
Overview
Cyqiq branding
Brand Identity 2020
Brand Identity redesign for cyqiq, an Australian consultancy and system integrator with deep expertise across IoT, Smart Cities, and Data Analytics.
Involvement: As a sole designer I was responsible for all themain aspects of the project including the strategy, art direction, communication with the client and final design.
Research
Research
After doing an analysis and diagnostic it was determined that:
The identity of the company did not represent the organisation’s values
The absence of a properly developed and consistent system was evident.
It was necessary to create a solid information architecture of the products and services that the company had to offer
cyqiq's previous brand
Interviews and questionnaires were conducted. Here are some of the findings:
Some visual elements highly attached to the brand were worth preserving due to its association with the brand
A discovery of who are the competitors, and how they show their products and services
A cleared view all of the platforms and channels in which the brand inhabits
Two main challenges were addressed:
1. Develop a renovated brand that keeps and expresses the values of the company, and its vision.
2. Develop a scalable, consistent and flexible brand that could be easily used by different teams in different platforms and constrained spaces.
Sketch
Sketch
New Identifier
The first step was to create a new identifier (logo) that could be a good starting point to tackle the challenges.
Monogram In order for the system to be flexible and adaptive enough a cyqiq monogram based on an integration and volume was also developed.
Icon-system Following the concept of strong-geometric-shapes a icon-system was created.
Design
Design
The final design was a strong consistent system ready to tackle the challenges addressed.