Bim Analytics

Brand Identity
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Visual Identity and brand strategy for Bim Analytics, a start up organisation, pioneer in the implementation and promotion of BIM, a methodology that is transforming the construction industry.
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Involvement: As a sole designer I was responsible for all the main aspects of the project including the strategy, art direction and delivery of the project.

Strategy

The first step in building the brand was a deep understanding of the organisation values and goals. Based on that understanding, the key messages of the company where depurated.

Name

Bim Analytics

The name has a series of problems and it was recommended to the client to reconsider it.

Big Idea / Slogan

Transforming the future of construction

This was the chosen slogan due to it represents the vision and captures the spirit of the organisation.

Value Proposition

More efficient projects, Better Collaboration, Faster, safer.

The value proposition summarises the different benefits and value provided by Bim Analytics.

Sketch

New Identifier

The concept was born from the idea that Bim Analytics is an evolution of the 2d architectural drawings and construction schemes and gives them a 3d perspective.
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First Round
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The concept was born from the idea that Bim Analytics is an evolution of the 2d architectural drawings and construction schemes and gives them a 3d perspective.

Second Round
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The colour palette was rethought, the dots were eliminated and a new structure of a custom a was created.

Design

There are 4 main elements in the final design:
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Custom typographic work: this includes the application of the main concept to the monogram and the title of the company, as well as the creation of a custom “a”.

A double inclined plane: which represents Bim Analytics not only as a company that provides construction services, but architectural services and has evolved from a 2d to a 3d concept.

The color palette: was based on different construction materials, as well as the contrast created by warm and cold colour range intents to evocate the wide range of services and flexibility of the organisation.

Illustrations: As part of the system and as a tool to illustrate different concepts and ideas

Bim Analytics

Strategy

Sketch

Design

Program dashboard