Find me at nicolascordon.design@gmail.com or visit my LinkedIn profile.
Find me at nicolascordon.design @gmail.com or visit my LinkedIn profile.
Hi there! Thanks for visiting my portfolio. I’m a passionate designer with a love for exploring how design shapes our daily lives and experiences. I combine technical expertise with a strong design sense to create digital products that are both beautiful and functional. Collaboration is at the heart of my process—I enjoy working closely with cross-functional teams to bring ideas to life. Fluent in Spanish, a music lover, and always curious about the latest design trends, I’m excited to continue pushing creative boundaries.
Overview
Bim Analytics
Brand Identity 202
Visual Identity and brand strategy for Bim Analytics, a start up organisation, pioneer in the implementation and promotion of BIM, a methodology that is transforming the construction industry.
Involvement: As a sole designer I was responsible for all the main aspects of the project including the strategy, art direction and delivery of the project.
Strategy
Strategy
The first step in building the brand was a deep understanding of the organisation values and goals. Based on that understanding, the key messages of the company where depurated.
Name
Bim Analytics
The name has a series of problems and it was recommended to the client to reconsider it.
Big Idea / Slogan
Transforming the future of construction
This was the chosen slogan due to it represents the vision and captures the spirit of the organisation.
Value Proposition
More efficient projects, Better Collaboration, Faster, safer.
The value proposition summarises the different benefits and value provided by Bim Analytics.
Sketch
Sketch
New Identifier
The concept was born from the idea that Bim Analytics is an evolution of the 2d architectural drawings and construction schemes and gives them a 3d perspective.
First Round The concept was born from the idea that Bim Analytics is an evolution of the 2d architectural drawings and construction schemes and gives them a 3d perspective.
Second Round The colour palette was rethought, the dots were eliminated and a new structure of a custom a was created.
Design
Design
There are 4 main elements in the final design:
Custom typographic work: this includes the application of the main concept to the monogram and the title of the company, as well as the creation of a custom “a”.
A double inclined plane: which represents Bim Analytics not only as a company that provides construction services, but architectural services and has evolved from a 2d to a 3d concept.
The color palette: was based on different construction materials, as well as the contrast created by warm and cold colour range intents to evocate the wide range of services and flexibility of the organisation.
Illustrations: As part of the system and as a tool to illustrate different concepts and ideas