Cyqiq identity system

UI
‍2020

Building a Scalable Foundation for Digital Experiences for Cyqiq, an Australian consultancy and system integrator with deep expertise in IoT, Smart Cities, and Data Analytics.

Challenge
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Cyqiq needed more than just a visual identity—they required a cohesive, scalable design system that would serve as the backbone for all digital touchpoints. The goal was to create a unified framework that reflected the brand’s personality and provided consistency for both marketing and digital platforms.

Challenge
 
‍Cyqiq needed more than just a visual identity—they required a cohesive, scalable design system that would serve as the backbone for all digital touchpoints. The goal was to create a unified framework that reflected the brand’s personality and provided consistency for both marketing and digital platforms.

Involvement:

 As the lead designer, I developed a comprehensive design system that merged brand aesthetics with functional elements, ensuring that both the marketing collateral and website maintained a unified and engaging visual language.

Research & discovery

After doing an analysis and diagnostic it was determined that:
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Stakeholder Interviews: 

‍Engaged with internal teams to understand the challenges of maintaining consistency across marketing materials and digital platforms.

Competitive Analysis: 

‍Explored competitor approaches and industry best practices to identify opportunities for a distinctive yet intuitive design language.

Technical & Creative Considerations: 

‍Evaluated both the creative requirements for impactful branding and the practical needs for scalability in digital applications.

cyqiq's previous brand

System definition

Logo & Monogram
‍Developed both a primary logo and a complementary monogram that serve as the visual anchors of the design system, ensuring they integrate seamlessly across various formats.

Particles
Created modular typography and colour palettes—the smallest building blocks of the visual language—that adapt fluidly to different content types and screen sizes. Additionally, designed a set of custom icons to enhance visual communication and maintain consistency across marketing and digital applications.

Atoms
Designed a suite of visual components—including buttons, imagery styles, and illustrations—that extend the identity into practical applications for marketing materials and the website.

A foundation for the future
The particles and atoms, together with comprehensive documentation and branding guidelines, establish a system that can be expanded, scaled, and further developed over time.

Final outcome

The Cyqiq Design System Delivered.

A robust, scalable design system that unifies Cyqiq’s visual identity across marketing and digital platforms.

A comprehensive guide and component library that empowers internal teams to maintain consistency and flexibility in future projects.

A seamless integration of key brand elements like the logo and monogram, along with modular components adaptable to various applications.

Key learnings
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The importance of integrating core brand elements—such as the logo and monogram—within a broader design system to maintain a cohesive visual identity.

The value of a well-documented, modular design system that can be easily adapted to different mediums, ensuring consistency across both marketing materials and the website.

Impact
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 The design system has successfully unified Cyqiq’s visual language, enhancing brand recognition and ensuring consistency across all marketing channels and digital touchpoints.